Sarah Eifermann
Business Advisor & Strategist, Finance Broker, Cash Flow Specialist & Motivational Speaker
How Sarah makes a difference to
your business
Watch the video!
Sarah Eifermann is more than an award-winning finance broker, business strategist, and motivational speaker—she’s a transformative guide for business owners and leaders seeking clarity, sustainability, and growth. With over 20 years of experience and a deep understanding of the challenges faced by entrepreneurs and business leaders, Sarah crafts solutions that address not just surface-level problems but the root causes of inefficiency, burnout, and stagnation.
Her rare ability to uncover and solve deeper business challenges creates opportunities for life-changing outcomes. Sarah’s insight allows her to identify core issues that even the business owners or leaders themselves might not recognise. Working with Sarah isn’t just about fixing what’s broken; it’s about building and leading a business that thrives from the inside out, delivering clarity, confidence, and long-term success.
Sarah has been recognized among the top 150 brokers nationally by her aggregator, earning accolades such as the Commercial Rising Star award and the CABFA Women in Finance Scholarship. As a Mentor for the Startup Bootcamp Australia Global Accelerator Program and the President of her local regional Business Chamber, Sarah continues to champion innovation, resilience, and personal growth.
As the founder of Helix Planning, Sarah combines analytical expertise, intuitive understanding, and hands-on experience to empower business owners and leaders, especially technical specialists, to navigate the complexities of leadership and entrepreneurship. She specialises in financial clarity, strategic planning, and building sustainable businesses that support their owners' and key persons health and happiness.
For those ready to overcome overwhelm, rediscover purpose, and create a thriving business, Sarah’s guidance is the key to unlocking transformational results. Let her show you how to break through the chaos and build a business—and life—that truly works for you.
Helping your Business Plan, Progress & Prosper
Melbourne, Sydney, Brisbane & Northern Rivers Business Advisor
Sarah’s the ideal business advisor thanks to her experience in financial services, business management, strategic success planning and being a business owner herself. With determination and resilience, Sarah was able to establish herself as an award-winning finance broker in a male-dominated industry and go on to become the founder and brains behind many successful businesses and brands.
With one eye always on the bottom line, Sarah and the Helix team can work with you at any stage in your business journey to make sure that your business is structurally strong, with the streamlined systems, smart strategy, mindset, framework and accountability you need to succeed.
Finance Broker, Commercial Strategist & Business Specialist
Melbourne, Sydney, Brisbane & Northern Rivers Finance Broker
With over 20 years of experience as a successful (and award-winning!) finance broker, Sarah prides herself on her brand of no-nonsense and plain-speaking lending wisdom. Sarah and the SFE Loans team will get to know your business, objectives and financial situation and present you with sound advice, expert insight and clear options to ensure you make a well-informed decision.
Sarah will empower you to understand and command your own financial future, and you’ll make your financial decisions with confidence knowing SFE Loans are on your side! Do yourself and or your business a favour and reach out to Sarah today!
The Brains Behind the Streetwise™ Money Course & the Better Business Owner Course
Online Financial Literacy Course & Online Business Skills Course
No one likes to talk about money and it may leave you feeling uninspired, confused and overwhelmed, but it really is one of the most important things you will ever do in order to create the financial future you’ve always dreamt of. Sarah created the Streetwise Money™ and Better Business Owner courses to share what she’s learnt within the financial services industry and from her own personal experiences so that you too can have the confidence to set, manage and smash your financial and even business goals.
Streetwise Money™ : Learn how to budget, track and achieve your money goals at your own pace, in your own time and on your schedule with Sarah’s online financial literacy courses.
Better Business Owner Course: Equips business owners with practical tools and insights to identify blind spots, improve operations, and achieve sustainable growth. Perfect for technical specialists, it delivers clarity, confidence, and life-changing outcomes.
Motivate, Inspire & Engage Your Audience at Your Next Event with a Speaker Who Leads with Purpose, Energy, and inspires Transformation
Australian Motivational Speaker, Presenter & Workshop Facilitator
Sarah Eifermann isn’t your standard presenter—she’s a powerhouse of energy and insight with a unique ability to see what others can’t. Sarah thrives in helping business owners and leadership teams uncover the deeper challenges they face—ones they may not even realise are holding them back. Often people ask her if she’s “reading their mind!”
Her nonlinear approach to problem-solving and ability to adapt on the fly means she delivers tailored, impactful presentations that connect deeply with diverse audiences. Sarah’s workshops and keynotes aren’t about generic advice or surface-level solutions; they’re about gritty transformation. She creates a space where attendees feel seen, empowered, and inspired to take decisive action.
With over 20 years of experience as an award-winning finance broker, business strategist, and founder of multiple successful brands, Sarah combines analytical precision with intuitive understanding. Her vibrant, fast-paced energy engages the room, while her insightful depth leaves a lasting impact.
Choose Sarah as your speaker or presenter if you’re looking for someone who can:
Challenge the status quo and inspire innovative thinking.
Tailor insights to meet the unique needs of your audience.
Deliver actionable strategies that create lasting results.
Sarah’s mission is to ignite clarity, purpose, and energy in every room she enters. If you’re ready for a speaker who goes beyond the ordinary to create extraordinary outcomes, Sarah Eifermann is your choice.
“We are the sum total of our experiences. Those experiences – be they positive or negative – make us the person we are, at any given point in our lives. And, like a flowing river, those same experiences, and those yet to come, continue to influence and reshape the person we are, and the person we become. None of us are the same as we were yesterday, nor will be tomorrow.”
— From George by BJ Neblett, 2009
Hear What Sarah’s Clients & Business Partners Have to Say
Finance Broker
“Sarah has been in my corner batting for my family for over 10 years. Sarah is straightforward, honest and works to ensure that she gets the best possible deal. She provides sound advice and strategies backed by a wealth of knowledge. Highly recommended if you want honest, no-nonsense advice.”
— George
Business Advisor
“Sarah’s attention to detail to all facets of your business are incredible. Her advice and expertise has helped shape my business to stay ahead of the game and plan for a prosperous future.”
— Kara
Financial Literacy Course
“Sarah - and her handy downloads - make grappling with your cash flow, budget and working towards your money goals clear and simple. With some discipline; I feel so much more confident about making my money work for me now.”
— Jess
Check out Sarah’s Featured Content!
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Our cash-free future is getting closer, but is it one we really want?
news.com.au.
Contactless payments have become all the rage during COVID, but financial experts say Australia will always have a place for cold, hard, cash.
When was the last time you paid for something in cash? Gone are the days when we would plan and withdraw actual money from an ATM before a night out. Rarely is cash stashed inside the linings of our suitcases for holidays. And what of the old kitchen money jar topped up for emergencies – you know, like hearing an ice-cream truck driving past or covering a last-minute school lunch order?
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Business performance indicators for every electrical contractor
Money coming in and customers returning? Sounds like a good business. But it’s certainly not as simple as that. So, what business performance indicators should you be looking for?
Many contractors end up running their own businesses somewhat by accident. You likely never intended to be a ‘business’ person. But after a few years in the trade you see what’s involved in steering your own ship, and you think, ‘I can do that myself.’
There’s a lot of logic to that and there are many advantages to doing your own thing. (Although – warning – it’s not all a bed of roses. Far from it.)
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Working Smarter: Is it time to review your loans
My Business
When it comes to options for financing, it’s important to have a strong grasp of your needs and the types of loans that can meet them, Eifermann says.
“As soon as you notice that something's not quite right in your business, reach out, because a small overdraft or loan may completely turn your business around. But if you wait until you need a lot of money, you could be in trouble. And at that point the only debt you might be able to access is an unsecured facility with an interest rate of 40%,” Eifermann explains.
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![Loans & Exit Strategies. Value of your business. Sarah Eifermann]()
Loans & exit strategies: The importance of knowing the value of your business
Bsale (Pg25-26)
Ideally, when you are looking to exit your business, you will have all of your financial boxes ticked, loans paid off, and an exit strategy in place. But in reality, that is not always the case. .
Sarah Eifermann from SFE Loans shared with Bsale some advice concerning managing your debt and understanding the value of your business when it comes time to exit. -
![Sarah Eifermann. Renovating a home in the country]()
6 tips for renovating a home in the country
Domain.com.au
Renovating is an exciting rollercoaster of an adventure wherever you live.
But for those who live in regional areas – whether you’re a tree-changer or a longtime local – there are some things that will be different for you than for those renovating in an urban area.
Here are some tips to consider when you’re renovating a country home.
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![Sarah Eifermann. Making a sea change]()
Everything you need to know before making a sea or tree change
Nine.com.au
More Australians than ever have ditched the cities in favour of a regional lifestyle. In the first quarter of 2021, ABS data shows more than 104,000 Australians moved interstate.
Sarah Eifermann, business advisor and finance broker, was one such person.
While Eifermann's experience has been largely positive, she learnt a lot of lessons along the way – namely, there are plenty of factors to weigh up.
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![Business Loans. Sarah Eifermann. Planning for the worst hoping for the best. Business]()
Business Loans - Planning for the Worst Hoping for the Best
Bsale (Pg51-52)
So you want to be a business owner or an entrepreneur but you don’t know where to start? Business finance can be a steep learning curve but it doesn’t have to be a barrier.
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![Business Finance. Starting a Business. Sarah Eifermann]()
The Financial Stuff You Need to Know Before Starting a Business
Beanstalk Mums
If you are a single mum, the idea of a having your own business that allows you to work your own hours, supports your family and is something that inspires you sounds like a great job! But if you are wanting to start a business, where do you begin?
Sarah Eifermann run’s through 6 of the most important steps to take when starting your own business.
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![Business plan. Sarah Eifermann. Business Finance Basics]()
Do you really need a Business Plan? | How to start a successful business in 2021
YouTube Series
Today, we dive into whether you REALLY need a business plan to start a business in 2021. We also touch on how to start a successful business in 2021.
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![Profit Loss Statements, Sarah Eifermann]()
How to read a Profit & Loss statement (with examples) | Finance basics for business
YouTube Series
Today, we are talking all about understanding profit and loss statements, or p & l statements. We talk about finance basics for business, how to read and write a profit and loss statement, how to earn money in your business, and more. Welcome to the world of business finance!
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![Cashflow problems. Sarah Eifermann. Fix cashflow problems without using credit cards]()
How to fix cash flow problems WITHOUT using credit cards | What banks don’t want you to know
YouTube Series
Today, I'm going to be sharing the things the banks don't want you to know. There is a secret to fixing cash flow problems WITHOUT using credit cards. Find out how!
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![What you must do to start a business. How to start a business. Sarah Eifermann]()
Things you MUST do before starting a business | How to start a business in 2021 (Part 2)
YouTube Series
Today, I'm going to be sharing the things you MUST do before starting a business. This video includes everything you need to know before starting a business in 2021, as well as how to start a business in 2021. This is part 2 of 2.
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![how to have a successful business. Sarah Eifermann. Things you must to before starting a business]()
Things you MUST do before starting a business | How to start a business in 2021 (Part 1)
YouTube Series
Today, I'm going to be sharing the things you MUST do before starting a business. This video includes everything you need to know before starting a business in 2021, as well as how to start a business in 2021. This is part 1 of 2.
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![The secret to creating a profitable business. Sarah Eifermann]()
The Secret To Creating A Profitable Business
Business Business Business
How much do you really know about money? And your money in particular?
They say money makes the world go round and as a business owner, you might be inclined to agree. It may come as a shock that in Australia, 1 in 3 adult men and 1 in 2 adult women do not understand key financial literacy concepts. That’s around 8.5 million Australian adults! goes here
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![fear of screwing up. Sarah Eifermann. Money]()
I Learnt How to Combat My ‘Fear of F–king Up’ When It Comes to Money
The Latch
You may be wondering what FOFU actually is. As Sarah Eifermann says, it’s when “we are having a crisis of procrastination caused by abject fear of not getting something right the first time,” i.e I botched my relationship with money when I was younger and then became too scared to look at my finances.
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![Financial Checklist. Sarah Eifermann. Business Finances]()
5-Step Financial Year Checklist for Your Handmade Business (and Your Personal Finances Too!)
Made It Blog
If you’re looking to get your finances in order, to help you smash your handmade business goals, the end of the financial year is fast approaching so now is a great time to get organised and prime yourself for a year of financial success!
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![Business Goals. Personal Goals. Sarah Eifermann. The secret]()
The Secret to Smashing Your Business and Personal Financial Goals
Made It Blog
Sarah Eifermann spills the secret to achieving your personal and business financial goals and it’s not as complex as you might think!
Financial FOFU Podcast
Australian Finance Podcast
Join our Sarah Eiferman and Accountant Trudi Cowan from TCK Accounting in a fun and easy to listen to podcast on the important financial topics we usually glaze over in boredom or shame! Topics include mortgages, tax & financial statements, money-saving skills, starting and running a business, wills & estate planning, marketing, business entities, financial literacy and much more.
